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Stop Playing Phone Tag

It’s a fact of business life — being busy means we often end up playing “phone tag” when we can’t answer a call.  And, while most of us do our best to follow up on voicemails, sometimes we simply forget to make a timely follow-up (or, egads, the cycle begins anew).  However, the unfortunate reality […]

How to get pristine leads to your sales team around the clock

While web forms are great, oftentimes people prefer to call a number on your website to “talk to a real person.”  (By the way, click-to-call functionality is a stellar idea!) Automation can be a powerful tool in these situations as well — and can help ensure inbound phone leads are followed-up on by your sales […]

3 ways to respond virtually instantly to your leads

One of the “classic” tasks that properly-configured marketing automation systems can do is engage in virtually instantaneous contact with both new inbound leads and existing contacts/leads.   And, there are very good reasons to be fast — for example, the Lead Response Management Study suggests that calling a web lead back within *five* minutes entails a […]

Three Big Mistakes when using SMS/MMS in Marketing Automation

As a company that has helped its clients send millions of SMS/MMS messages using automation platforms such as Infusionsoft, we often see a number of big mistakes in how SMS/MMS campaigns are set up and utilized.  Here’s three mistakes to avoid: #1 – Using a single number for SMS/MMS #2 – Not obtaining consent for […]