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Stop Playing Phone Tag

It’s a fact of business life — being busy means we often end up playing “phone tag” when we can’t answer a call.  And, while most of us do our best to follow up on voicemails, sometimes we simply forget to make a timely follow-up (or, egads, the cycle begins anew).  However, the unfortunate reality […]

3 ways to respond virtually instantly to your leads

One of the “classic” tasks that properly-configured marketing automation systems can do is engage in virtually instantaneous contact with both new inbound leads and existing contacts/leads.   And, there are very good reasons to be fast — for example, the Lead Response Management Study suggests that calling a web lead back within *five* minutes entails a […]