A multi-pronged approach to email deliverability
Ensuring that your transactional and marketing emails are deliverable is a seemingly never-ending challenge. After all, the causes of invalid or inaccurate e-mail addresses are plentiful, ranging from simple human transcription errors (extremely common in call center environments) to people purposely providing the wrong e-mail address when asked.
Unfortunately, regardless of the reasons e-mail addresses are incorrect, they can become highly problematic. While the most obvious issue is that e-mail marketing efforts clearly cannot work without both a deliverable e-mail address and an address owned by the correct individual, there are additional concerns. Among these are the prevalence of spam traps, and the common practice of old e-mail addresses being converted into spam traps if they’re no longer in use.
It’s important to note in such cases that it’s not always just those individual e-mails to those specific addresses that are not delivered — rather, sending to invalid e-mail addresses can seriously harm sender reputation, resulting in e-mails sent to legitimate addresess being marked as spam. This is one reason why many marketing automation companies that allow e-mails to be sent from within their platform are so insistent on e-mail validity — it’s not just your e-mails to specific addresses that are affected.
Fortunately, a multi-pronged approach such as that offered by JGRobo Marketing, Inc. can help improve the quality of your e-mail data. Typical solutions we offer as part of our JGRobo Lead Guardian product suite include:
Attempting to ensure e-mail accuracy at the first collection point is often ideal; e.g. in call center environments , we can offer real-time e-mail validity checking, enabling agents to self-correct improperly transcribed addresses.
Spam Trap Detection
Our “Lead Healing” system can attempt to obtain a valid e-mail address from customers who have opted in to receive transactional text messages from you.
Other, optional Lead Guardian Features include:
Telephone and Physical address validation
TCPA (and other) litigant detection
Using a proprietary API integration, we can also detect and act upon inbound leads that are from known TCPA litigants.
Our integration of Lead Guardian into the Infusionsoft backend of one of the world’s largest real estate investment training companies helps them avoid invalid or otherwise dangerous e-mail addresses at multiple points of contact — be it inbound leads processed through call centers or via online marketing and other initiatives. TCPA litigant detection also helps them filter out those responding to their advertisements who are not genuinely interested in their products.