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lead validation importance

Here’s What No One Tells You About Lead Validation.

Don’t feel like reading this humongous whitepaper? We got you covered! You can watch this video instead (make sure to subscribe so you get notified when we post new content!) Lead validation: You’re killing your own marketing efforts if you’re not validating leads… JGRobo Marketing, Inc. In terms of marketing, there is no question that […]

Marketing automation: 15 e-mails to send after you make a sale

Another fact of business life is that an initial sale is just the beginning of the customer relationship.  Marketing automation can streamline the after-sales process, leading to happier customers and repeat business.  Here’s fifteen different after-sales e-mails you can automate with your marketing automation platform: Immediately After the Sale With software like Infusionsoft, it’s easy […]

Stop Playing Phone Tag

It’s a fact of business life — being busy means we often end up playing “phone tag” when we can’t answer a call.  And, while most of us do our best to follow up on voicemails, sometimes we simply forget to make a timely follow-up (or, egads, the cycle begins anew).  However, the unfortunate reality […]

How to get pristine leads to your sales team around the clock

While web forms are great, oftentimes people prefer to call a number on your website to “talk to a real person.”  (By the way, click-to-call functionality is a stellar idea!) Automation can be a powerful tool in these situations as well — and can help ensure inbound phone leads are followed-up on by your sales […]

3 ways to respond virtually instantly to your leads

One of the “classic” tasks that properly-configured marketing automation systems can do is engage in virtually instantaneous contact with both new inbound leads and existing contacts/leads.   And, there are very good reasons to be fast — for example, the Lead Response Management Study suggests that calling a web lead back within *five* minutes entails a […]

Three Big Mistakes when using SMS/MMS in Marketing Automation

As a company that has helped its clients send millions of SMS/MMS messages using automation platforms such as Infusionsoft, we often see a number of big mistakes in how SMS/MMS campaigns are set up and utilized.  Here’s three mistakes to avoid: #1 – Using a single number for SMS/MMS #2 – Not obtaining consent for […]