Marketing Automation

lead validation importance

Here’s What No One Tells You About Lead Validation.

Don’t feel like reading this humongous whitepaper? We got you covered! You can watch this video instead (make sure to subscribe so you get notified when we post new content!) Lead validation: You’re killing your own marketing efforts if you’re not validating leads… JGRobo Marketing, Inc. In terms of marketing, there is no question that […]

3 ways to respond virtually instantly to your leads

One of the “classic” tasks that properly-configured marketing automation systems can do is engage in virtually instantaneous contact with both new inbound leads and existing contacts/leads.   And, there are very good reasons to be fast — for example, the Lead Response Management Study suggests that calling a web lead back within *five* minutes entails a […]