Another fact of business life is that an initial sale is just the beginning of the customer relationship. Marketing automation can streamline the after-sales process, leading to happier customers and repeat business. Here’s fifteen different after-sales e-mails you can automate with your marketing automation platform:
Immediately After the Sale
With software like Infusionsoft, it’s easy to trigger a marketing automation e-mail series when a sale occurs. Immediately post-sale, this functionality can be used to send your new customer useful and important information. Remember, welcome emails tend to have very high open rates compared to other e-mails — meaning these represent a great opportunity to make a positive impression on your new customer.
Some suggestions:
- A post-purchase thank you e-mail
- An introduction to your support team if this is applicable for your product
- An introduction to your company
- Frequently asked questions about your product or service
- If your product or service is cyclical, a discount or other thank you gift
Follow-Up
At a logical time after the sale, you can also use marketing automation to follow up with the customer to ensure their product or service is working for their needs. E-mail contact during this time can include:
- Simply asking if they have any questions or concerns
- Product or service usage tips
- “How-to” content such as videos
- Product or service maintenance suggestions
- Surveys on product performance
- Suggestions of other relevant products or services
Later in Sales Cycle
If the product or service you offer is cyclical, you have additional opportunities for marketing automation follow-up. A few examples include:
- Appointment or re-purchase reminders
- Requests for referrals (this can even be tied to those who completed positive evaluations from surveys)
- Purchase anniversary date special offers
- Birthday special offers
Want to learn more about how JGRobo can help you automate your after-sales contacts? Contact us for a free consultation.
