Lead Validation – Your Marketing sucks without it

By | November 12th, 2016|Categories: CRM Automation, JGRobo News|Tags: , , , , , , , |

In 2016, the renowned business services company Dun and Bradstreet released the results of a year long study.  Much of what they revealed, as part of an analysis of nearly a billion records across organizations, was startling: Most companies had “questionable” or worse e-mail data in terms of deliverability -- effectively paralyzing their marketing efforts via [...]